If your organic Instagram posts get engagement from your followers, it creates a positive feedback loop: the more people like and comment on a post, the greater likelihood it will appear on the Explore tab, where users who don't already follow you can check out your popular content.īefore we jump into strategies for attracting more comments, there are a few things you need to do: 1. If that user has interacted with your content in the past.The number of Likes and comments a post has.Here's what matters when it comes to ranking on an Instagram user's feed: There are a few factors that influence a post's ranking on the Instagram feed, and the number of likes and comments a post achieves is one of them. Its algorithms began prioritizing brands and advertisements less heavily.īut brand posts with natural engagement can sometimes defeat these algorithms. Shortly after Facebook began to prioritize posts of users' friends and family in 2018, Instagram followed suit. This could make it tougher for social media marketers to get organic Instagram posts seen because most users were missing 70% of the content on their feeds. In June 2016, Instagram announced it was changing its algorithm to show users content they cared about first - no matter when it was posted. Promote a future Q&A and ask fans to comment with their questions.

Use relevant emojis to make captions eye-catching.Post something funny, surprising, or provocative.

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